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What is geofencing, and how can it help my small business?
December 3, 2021 at 7:00 AM
What is geofencing, and how can it help my small business?

Small businesses are often limited in their marketing efforts by their budget, which means that it’s essential to get the most bang for your buck. Implementing geofencing is a great way to ensure that you’re reaching your target audience without spending an outrageous amount of money on marketing. If you’re not familiar with these digital marketing techniques, our team at GeoReach can answer “What is geofencing?” and other questions about how it can help your small business.

What is geofencing?

Geofencing is a digital marketing technique where you “draw” a virtual border around a specific geographic area you want to target. You won’t show your paid ads to people outside of that area, so you’re not wasting money on people who aren’t considered part of your audience. Your marketing efforts will be much more efficient and effective.

How can geofencing help my small business?

Geofencing is a way that you can run cost-effective marketing campaigns. Keep in mind that as you run search engine and social media ad campaigns, you will be charged based on impressions and interactions. You can reach your ideal audience without burning your entire marketing budget on a single campaign. Running geofencing campaigns is excellent for small businesses in a variety of ways. Continue reading to learn more.

Hyper-focused targeting

It’s not unusual for small businesses to try to stick to providing their products or services to customers within a specific city or region. Geofencing makes running ads in this area easy without spending money on impressions or clicks from users outside of this area. Your ad campaigns become hyper-focused on this area as users search for terms related to your business.

Beyond targeting a preferred city, county, or zip code, you can also target specific neighborhoods. You can customize your geofencing campaigns to any area that you choose based on your needs.

Regional marketing

Most small businesses don’t try to appeal to a national audience. They’re working with a small geographic area that has a specific demographic. It’s not uncommon to try to appeal directly to audiences in specific areas by using personal ads. You can do this with geofencing as you won’t run your ads outside of the specified area, which makes for more effective marketing in your area.

Reaching your target audience

Every business has a target audience. There are people in an area who you want to reach and appeal to as a way to drive business. You can use geofencing as a way to ensure that your ads reach them without getting watered down in areas outside of your area. You won’t waste money on those who are outside of your target audience and click your ad on Google or Facebook.

Provide appropriate content for the area

It’s often easy to tell when businesses run ad campaigns used for a widespread audience. While these campaigns can be effective, they don’t have the same impact as content that is catered to a specific area. You can promote blog content and ads that are specific to a region within your market as a way to appeal to your preferred customer base.

Schedule a call for more

You can get answers to, “What is geofencing and how can it help my small business?” by getting in touch with our team at GeoReach. We’re experts in local digital marketing campaigns and can help your small business put together targeted advertising to grow your business. Give us a call today at 203-816-1574, or send a message using our contact form to get started.