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Tips to Pick a Geo-Targeting Marketing Firm in the Tri-State Area
June 11, 2022 at 3:30 AM
Image of a busy downtown street where they're using geo-targeting marketing in the tri-state area of Connecticut.

Growing your brand doesn’t always mean spending more for widespread marketing. Sometimes it means refining your approach to reach ideal prospects who are ready to buy. As the capabilities of the internet continue to grow more sophisticated and powerful, brands need to readjust their advertising approach. To try a new strategy, work with a geo-targeting marketing firm in the tri-state area. Here are some tips for picking the right company for your brand and goals.

Find a team with diverse backgrounds.

A marketing firm where everyone comes from the same background and specializes in the same aspects of marketing may not be able to provide comprehensive services with the same expertise. For geo-targeted marketing, you need more than just advertising geniuses. It takes an understanding of internet technology and new platforms to make the most of your budget.

We launched GeoReach with the expertise of a team from a wide range of backgrounds. Our clients achieve their advertising goals because of our experience in advertising, internet technology, and digital marketing. As a smaller firm, we can deliver the same high-quality services as other companies, backed by our dedication to excellence and maximizing ROI for clients.

Choose marketers with native geo-targeted experience.

Established firms that offer geo-targeting marketing in addition to traditional services may not have team members with years of experience in the nuances of digital marketing.

A marketing company that exclusively works in hyperlocal marketing has specialized knowledge that traditional firms don’t, with services that deliver results using the latest internet technology.

GeoReach was founded as a geo-targeting marketing company in the tri-state area of Connecticut. Not only do our founders bring specialized experience, but they also stay at the forefront of local marketing strategies because it’s the only thing we do.

The ideal marketers offer diverse approaches to deliver results.

Some marketing companies that provide a wide range of more traditional marketing services only offer one form of geo-targeting. There are many ways to use local marketing. A dedicated digital marketing firm will find the unique techniques that work best for your brand, goals, and budget.

At GeoReach, we provide the expert use of a wide range of digital marketing services, including:

  • GeoFencing: take advantage of location-based marketing for mobile users, desktops, and tablets.
  • GeoTargeting: hone your marketing towards specific consumer criteria, including demographics, behaviors, interests, and location
  • Connected TV: bypass traditional cable television with targeted advertising that reaches the right audience at the right time, every time.
  • Over-the-Top Advertising: reach audiences directly without the constraint of pre-planned broadcast schedules and geographic limitations.

GeoReach harnesses the latest in local advertising technology to provide our clients with marketing that implements the best practices in geo-targeting marketing today.

They can offer new strategies and reframe your goals.

Part of hiring an outside firm for marketing is their ability to bring an outsider’s perspective to your goals. Particularly if your organization is new to geo-targeting their marketing in the tri-state area, you may not be developing plans that make the most of the technology.

Outsourcing your marketing to a hyperlocal digital marketing company lets you make the most of your advertising budget.

Schedule a call with GeoReach, to learn the benefits of geo-targeted marketing for your business in the tri-state area.

You have to work with an experienced marketing firm to access all the benefits of geo-targeting. When your team understands taking a nuanced approach to refining your ad reach, you can maximize the ROI for every dollar spent. The team at GeoReach comes from backgrounds in telecommunications, digital marketing, and internet technology, making us uniquely qualified to deliver results to our clients. Our creative approaches turn prospects into customers.

Contact GeoReach for a consultation and learn the nuances of geo-targeting your marketing strategy.