Small business owners and their marketing managers hear all the time about how important it is to have a good local SEO strategy, which is true. Every business that has a website needs to have a plan for optimizing their website for local search, or they won’t be able to stand out from any other website on the internet. Additionally, some SEO strategies need to include a component of hyperlocal SEO. At GeoReach, we understand that not every business needs a hyperlocal SEO strategy, but it’s incredibly helpful for many. Read our expert guide below to learn more about how your business can benefit and what it takes to be successful.
What is hyperlocal SEO?
Hyperlocal SEO takes local SEO strategies and brings them into an even smaller geographic area. Local SEO will target a city, county, or large geographic area. In contrast, hyperlocal SEO focuses on a small area like a neighborhood, district of a city, or zip code. The target audience of hyperlocal SEO is typically people who are on their mobile devices looking for a business in a specific part of town. For example, every restaurant should have a hyperlocal strategy.
Read more of our guide to find out what you need to know about hyperlocal SEO techniques.
Do hyperlocal keyword research.
Keyword research is the backbone of SEO strategy. You can use keyword planner tools to find out what your customers are searching for in your area. These tools can be used to make your search as small or wide as you’d like, geographically speaking. Research keywords that fit your part of town or a landmark in the area, so you have search terms your customers are using when looking for businesses like yours. For instance, if you’re a burger joint located in the downtown area of Bridgeport, CT, you’ll want to include “cheesburger downtown” because that’s more specific than the “cheeseburger Bridgeport”.
Build a mobile-friendly website.
Hyperlocal SEO is a great way to attract mobile users to your business. Optimizing your website for mobile will help to improve search results when customers are looking for you when they’re on the road. Not only have search engines started indexing the mobile version of websites before the desktop version, but it’s also what your customers are more likely to see when they search for you.
Build a contact page.
One of the most important pages on your website to help with hyperlocal SEO is your contact page. Include elements like your phone number, address, business hours, and a map to help with your local SEO. A map is a great way to let search engines know exactly where you’re located, including your cross streets and the area of town where you’re located.
Make sure your Schema markup is accurate.
Schema markup is code that’s added to the HTML of your website. The code is microdata that’s designed to help put more local information about your website in search engine indexes. Local businesses like those who work in the service industry, restaurants, retailers, and others can easily provide more information in search engine results pages (SERPs) than those who don’t have schema markup.
Schedule a call to get started.
Get in touch with our team at GeoReach to get started on your hyperlocal SEO strategy. We can help to implement our techniques to improve your search engine results within the area you’re located. Reach out by calling 203-816-1574 or sending a message using our online contact form. If you’d prefer, send an email directly to matt@georeach.net. We look forward to working with you and helping you create a strong and effective digital marketing strategy.