Connected TV solutions and other lesser-known marketing services worth exploring
December 21, 2021at4:00 PM
Search Engine Optimization (SEO). Social Media Marketing. Content Marketing. PPC Advertising. These are the four main pillars of digital marketing. Most businesses are so focused on these services that they often forget that other forms of marketing exist. What’s more, they are as effective as the famous marketing services listed above.
At GeoReach, we aim to bridge the gaps in marketing so our clients have access to more robust strategies. We offer unique marketing services that you won’t find in other marketing agencies. More importantly, our creative marketing strategies help us produce high-quality results for your business.
With that in mind, here are four lesser-known marketing services that you should definitely look to capitalize on for improved results.
1. Connected TV Solutions
Do you use an internet-connected TV or device to access streaming content outside of regular cable-provider offerings? What about YouTube? Do you remember those ads that pop out before, during, and after the video? That’s a unique type of marketing known as connected TV (CTV) advertising.
According to recent research, around 80% of U.S. households own a smart tv. That's a potentially huge audience base that you can target for your business. CTV advertising is highly targeted. Ads here don’t appear randomly like when you switch to cable TV. Instead, the ads are targeted based on the users’ viewing preferences. For example, a student who watches educational videos on Youtube will most likely see ads from Grammarly, LinkedIn, Coursehero, Skillshare, and others.
Geofencing is a special type of location-based marketing that targets users in a specific area. When we say “specific area,” we’re not referring to actual locations like cities or counties. In geofencing, we create “virtual fences” around an area. We use these fences to target consumers within the area or those going inside the area.
Hence, geofencing doesn’t necessarily mean we should comply with city boundaries or streets. For example, a lifestyle shop inside a mall can create virtual fences for the whole mall. Whenever people enter the mall, they will receive a message for discounts, rebates, or other promos.
How is this different from geofencing? That’s probably the question that first came to mind. In geotargeting, we’re not creating virtual fences. However, geotargeting works hand-in-hand with geofencing to accurately target customers. When we geotarget, we’re talking about pre-defined geographic locations like cities, neighborhoods, business districts, counties, etc.
For example, let’s say it’s graduation season at Harvard University, and you run a hotel business. Our geotarget is Harvard in Cambridge since we’re expecting families flying from all over the world for the graduation. We use geofencing to target customers within the area you expect them to be, and then send them ads or messages for hotel room discounts and promos.
4. OTT Advertising
Do you watch cable TV shows on the internet? Have you noticed ads appear? Those ads are a product of OTT or over-the-top advertising. OTT ads are present when viewers watch TV shows through online streaming. Using OTT advertising can bypass consumers who want to skip traditional TV ads and commercials.
Take advantage of these unique marketing services with GeoReach
GeoReach can help you study your target market and develop a marketing strategy that brings value to your brand. We spend hours knowing and understanding our clients, their goals, and capabilities to create unique marketing campaigns that set them apart from competitors.
Call us now at (203) 816-1547 or schedule a call by filling out this contact form. We offer our services to businesses in Bridgeport, New Haven County, Fairfield County, and the greater Connecticut area.